built by
Airtable
Category
Marketing
For many marketing and design leaders, manually adapting copy and creative for dozens—or even hundreds—of regions is one of the biggest barriers to global scale, straining resources and delaying time to market. Now, with Airtable AI app building and AI agents, teams can localize assets in seconds—right within the platform they already use to plan and launch campaigns. The result: fewer handoffs, greater creative capacity, and faster, on-brand execution across every region.
Template will be coming soon. Want to see it sooner? Book a demo for a sneak peak.
Localize your campaigns in minutes
When to use this play
Airtable helps global teams localize assets at speed without sacrificing quality, accuracy, or brand consistency—here are three high-impact use cases.
New market launches: Instantly translate hero images and headlines to support rapid regional expansion—no added design work required.
Seasonal campaigns: Adapt holiday and promotional assets across multiple languages to ensure every region is ready to launch on time.
Partner collateral: Localize co-branded materials for resellers, distributors, and agency partners—while maintaining consistent messaging across markets.
Pro tip
Use AI to batch localize entire asset libraries ahead of key campaign windows—so regional teams can self-serve and launch on time, without waiting on central teams or creative resources.
Business impact
The value of faster localization goes beyond speed—Airtable helps marketing and design teams eliminate friction, unlock capacity, and drive measurable impact across the entire campaign workflow.
Accelerated time-to-market: Reduce localization timelines from weeks to minutes with automated updates to images and copy—all within a single system of record.
Freed-up design resources: Eliminate repetitive production work and give creative teams more time to focus on high-impact initiatives.
Brand consistency at scale: Maintain a unified voice and visual identity across every market—no matter how many regions you serve or how fast you’re moving.
6 steps to get you started
Follow this AI-powered workflow to instantly localize campaign assets.
Sample AI prompts
Start with these prompts for your AI fields and automations in Airtable. Copy and paste into the open field, or customize them for your unique workflows.
Start here
You are tasked with creating localized content for Germany, Japan, and Mexico.
Output:
Draft localized content in German, Japanese, and Spanish. Ensure the content aligns with cultural and linguistic norms, using relevant terms and references. If unable to localize, state "Localization not possible with the given information."
Context and data:
- Description: _<Insert description field>_
- Region: _<Insert region field>_
Use this prompt in an automation that triggers any time you upload a new image with text that needs to be translated.
Create a translated version of the input image provided in the language <insert language field>
About Omni and Field Agents
Skip the code. Transform your data into custom interfaces, automations, and agents with Airtable’s AI-native app platform.
Omni helps builders do what they do best.
Truly transformative building requires a deep understanding of your business and the way you work. Omni is your Airtable expert and sidekick who seamlessly integrates with your data, information, and insights to help you build sophisticated workflows in minutes, not months.
Don’t just ask AI. Deploy it.
Put powerful AI agents to work across thousands of Airtable records and embed them into every business process. Airtable's intelligent agents think dynamically, drive decisions, and orchestrate actions across your entire operation.
Try Airtable for free or explore more real-world AI use cases in the Airtable AI playbook.
Localize your campaigns in minutes
Explore related playbooks
Map campaign timelines across regions and channels
Use AI to proactively manage campaign timelines—detecting conflicts, resolving dependencies, and adapting schedules.
Maximize event ROI with automated research and personalization
Turn attendee lists into insights—automatically—so you can personalize outreach, plan VIP sessions, and boost event ROI.
Generate high-impact campaign concepts
Use AI to turn a single brief into multiple campaign concepts and plans. Instantly generate messaging, visuals, and audience insights.